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Writer's pictureYolanda K. Churchwell

Social Media for the Solopreneur

Updated: Jan 19, 2022

Why do I need social media for my business? Social media is an inexpensive tool that allows you reach a global audience PLUS it’s fast and effective! Social media platforms are far-reaching and give your business unlimited potential to attract and secure clients. There are a variety of platforms with something for everyone.


There are several ways that social media benefits your business. The benefits of social media easily fit into 5 general categories:

1. Build your brand

2. Advertise your products and services

3. Communicate and engage with potential customers

4. Grow your business – clients, products and profits

5. Measure and analyze the effects of your social media efforts


Yesterday, I was privileged to be a panelist on the Social Media and Business Panel Discussion for the Woman On Fire Conference. It was an honor to discuss various facets of social media platforms and how we use them in our businesses. I shared and I learned great social media tips for success. To top it off, I expanded my network and made great connections with 8 women blazing fires in their own rights.


I have said it before and I will say it again, you do not want to miss the WOMAN ON FIRE Virtual Conference on January 1st, 2nd and 3rd. It’s not too late to register at www.womanonfireconference.com. It’s FREE and it can benefit you no matter your station in life. Women, and a few men, will share their stories about business, wellness, work-life-family balance and more!


Plus, I will be sharing – Secure Your Bag & Make Your Dreams Your Reality. I will discuss:

· Side Hustles Have Gone Mainstream

· Set the Stage for Success with SOPs

· Support your Structure with the Right Systems


Just preparing for the conference has been inspirational and provided confirmation for ideas and plans I have been dreaming of implementing. I am proud to announce The BAG will be kicking off the Social Media for Solopreneur workshop series beginning February 15, 2021. Each month, I will highlight a different social media topic or platform. The BAG will discuss the specific benefits of using a social media strategy plan. Each virtual workshop will last approximately 30 minutes. Visit our workshop page to register.


Choosing the Best Social Media Platforms for You is the first in the workshop series. It will focus on how to select the social media platforms best for maximizing your profits. Existing social platforms are changing, new platforms are emerging and some platforms interface with others in new ways. You do not want to miss this workshop, and did I mention that it is FREE! Plus, when you register, you get the Social Media Posting Guide as a goody bag for FREE!


***prior image courtesy of https://socialninja.net/

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1 comentário


Dawnisha Hall
Dawnisha Hall
30 de dez. de 2020

Awesome information thank you for sharing

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